Quilling Qompany

[ 2016 ]

Quilling Qompany was created by me. Quilling is a type of ornamental craftwork involving the shaping of paper, fabric, or glass into delicate pleats of folds. I designed the branding and the projects shown on this page.

This type of work letโ€™s you in on a side of me that is VERY micro. I love tedious-intricate activities. Some people think I am a little crazy, and I am ok with that.

How It Started

ATYPI Quilling Design by Marlys Caceres

In 2012 I needed inspiration for my college senior project. In my research I found Yulia Brodskaya, an amazing quiller from Russia. I was fascinated by the technique, so for my senior project I combined both quilling and design. I focused on the marriage of color and type for the event ATYPI in India, and honestly the rest is history! To this day, I am still quilling.

Quilling Qompany Logo by Marlys Caceres

For the logo I wanted to convey the essence of quilling. By taking a popular shape done in quilling called Teardrop and vectorizing it and arranging it one next to the other you create a flower, which is what I am trying to show here.

Color Codes for Quilling Qompany by Marlys Caceres

I tried only using four colors like any design text book tells you to stick to but it wasnโ€™t working. I used purple because it is a color that signifies creativity, imagination, and magic. I let my emotions navigate my color decision.

I wanted 3 different typefaces. 1 to match the condensed nature of quilling, 2 as a body copy, and the third a stamping font that comes in a kit. I use the stamping kit to add an additional handmade feel to each delicate quilling piece.

The grid used for the graphic standards of Quilling Qompany

Grid used for the Graphic Standards document.

Content Calendar for Quilling Qompany

The content calendar focuses on posts [p], stories [s], and reels [r] for Instagram and TikTok. The content is to engage with charities, sports, and animal lovers.

[ Instagram ] [ Etsy ]

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