radhouse
[ 2020 ]
radhouse new york is a custom made subscription box. Inside you could find items that the owner Radhika chose herself anywhere from jewelry to clothing.
Sketches
Although the client wanted a natural and artistic look focusing on just a wordmark, I wanted to show her different options with an icon. She picked the first design but wanted the icon to be used as a secondary logo.
Color Options
I selected colors from the client's Pinterest board and created 5 color palettes. The client liked palette #2 the most. I recommended exploring natural shapes like the ones below the color options. These shapes can symbolize a hands-on brand approach, showing dedication in creating each selected piece.
These shapes represent:
1. a hands on approach to the brand
2. organic and natural
3. thoughtful and unique
Typeface Options
The client requested a clean typeface that combines Serif and Sans Serif. I experimented with 32 typefaces plus various combinations.
Logo Options
The client picked 3 different fonts with that I made 3 versions with icons and watercolor shapes.
Unsuccessful Shape Choices
The client wanted watercolor shapes to represent a hand done approach. We added the initials in a variation of the brands colors. This was not a successful option, as it looks messy.
Final Choices
Marketing Materials
Subscription Shipping Box
Business Card
Postcard
