MAANCY
[ 2023 ]
Maancy creates high-quality modern jewelry and objects for everyday use. Each piece blends minimalism and surrealism with careful design, making them timeless and versatile. Many items can be worn in different ways, adding to their appeal.
Typeface Options
The client wanted a straightforward wordmark, so we got started with typefaces right away.
Typeface Options R2
The client wanted to see these final fonts side by side with the “M” by itself as she would use it as a secondary logo. Her final choice was Bourton Base Drop.
Typeface Options for Web
On the left, Maancy wanted to see typeface options for Shopify and on the right, typeface options for Omnisend, her email marketing platform. The below are just mockups, not her actual website or emails.
Color Options
The client needed a Pantone color for her marketing materials and for them to be muted.
Unsuccessful Logo Options
The client found the options creative, but reiterated that she wanted a wordmark with no embellishments.
Final Logo
Business Card Options
Maancy chose the horizontal option as her final design.
Marketing Materials
With every purchase, Maancy will provide printed care instructions.
Final Thoughts
This is my first time working with a minimalist brand, which was a challenge for me because I am used to telling clients to tone it down, and in this case, the client was telling me to tone it down!